With the NFL season coming to an end and all the teams getting ready for the play-offs, many creative teams for big (and not so big) companies are gearing up for the grandest ad exhibition of them all–The Super Bowl. Weighing in at a whopping 2.4 million dollars per 30 second spot (the exact same price as last year) there’s already a lot of tip-toeing in the marketing community about what the big thing is going to be this year. Who’s in? Who’s out?

It appears that the 2006 Winter Olympics, starting only five short days after the Super Bowl, are going to play a major role in the decision of large companies–whether they are in or out. So far, rumors have it that McDonald’s and VISA (long-time Olympics ad supporters, long-time hot and Super Bowl ad supporters) are opting for an extended elope with a more conventional, widespread audience rather than the quick one-night stand with the priciest date in town.

Speculation is on the dot-coms. Will we see GoDaddy gamble for a couple spots like the recently 21-year-old who gets his hand on some hot dice in Vegas? Last year that was the case. When NFL executives yanked their 2-minute warning ad, they hit blackjack and gained much more publicity than that second 2.4 million could’ve ever. Rumor has it CareerBuilder.com has already purchased an ad, flexing their muscle and proverbial middle-finger at monster.com, who was quite active years ago.

Of course Bud will be back for another round. Maybe Miller will be in the corner, taking tips from their boxing coach, getting ready to get to the next bell.

Let’s see what happens, and for the time being, let the speculation rest. After the big game, we’ll take a look at exactly what happened.

This entry was posted on Thursday, December 22nd, 2005 at 3:55 am and is filed under general. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.