I am curious to see if I can get a little input from people. After looking around at some reports and popular ecommerce sites, I am trying to get a consensus on the most effective color to use when listing the price of a product online.

Overstock.com uses RED… which I feel naturally is probably not the best representation as us Americans are trained to stop on red? I would be curious to know what Bryan Eisenberg’s opinion on that color is, since he has advised Overstock.com on their conversion rates. My only guess would be that Overstock strives to differentiate themselves from other online retailers by showing their price vs. the competitors who normally carry the product?

Amazon uses a dark red…

I would assume that Green is a good color for price because green means go?

Any ideas?