I think Citi has hit the nail on the head. When I pick up the phone to contact a company’s 1-800 number for a little product support, the last thing I want to do is race through the telecom maze of pressing 1 for English, 4 for existing customers…. If the Internet has proven one thing–it’s that we humans, as a race, have a strong lack of patience and an ever increasing love for speed. We want to get that knowledge at a lightning speed.

What Citi’s new ad campaign points out, is they want to save you the hassle. You want to call our number to inquire about financial services? Great! We’ll be here to talk. The bull has been cut.

Home Run.