BlueBlitz, a company focused on mobile marketing solutions has introduced a technology boasting a high ROI for investors. Using its MagicBeamer device, B&M stores looking to reach out to customers walking by or within their doors now have a simple, low cost solution.
An individual like myself could be walking around the mall with my Motorola Razr and receive information about a promotion running at the nearby sunglass kiosk, simply because I am holding a Bluetooth enablee cellular device and within 400 feet of their hub. Businesses are able to transmit anything from images to sounds to java apps to users willing to accept the connection all for a low-cost investment.
Imagine this. You are walking into the food court at the local mall and you are unsure which of the fine dining establishments you wish to eat at. Well, it turns out Hot Dog on a Stick has this device from BlueBlitz. HDOS beams you over a coupon for their promotion they are running featuring a free lemonade with the purchase of a steamy stabbed dog. You decide to walk over, show them the image on your cell phone or PDA screen and voila, you receive your free tasty beverage along with your meal.
Is this invasive to the device holder (you)? My opinion is no. Afterall, you can decline to receive the promotion, which doesn’t cost you a thing to receive in the first place. You can even disable Bluetooth on most or all devices. I, personally, can really see the benefit of features like this as a consumer. But then again, I’m also the kind of guy that likes to look at sales fliers to see what the hottest deals are. I feel it’s a great way for businesses to come into contact with and inform their prospective customers.