I am currently in the mid and late stages of development in dealing with a couple of E-Commerce projects. These projects are clients whom are looking to take their product to the Internet for increased exposure and to gain more sales. With everything that goes into these projects, from branding to programming, the creative end of things is indeed very important.

I just recently read a case study put together by a Michigan State University graduate student, in which they studied the differences of colors that were used by brick and mortar retailers and compared those color schemes with those of their online counterpart. It was indeed very interesting and I intend on in the future possibly conducting a mini-research project myself looking into this subject matter.

Read the previous study here. [In PDF format]

This entry was posted on Saturday, January 21st, 2006 at 2:17 pm and is filed under general. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.