Man, when I saw the third Blade movie starring Wesley Snipes, I thought I’d seen enough. How many more Blades can a person take. There is a sickening marketing scheme that is plaguing the RAZOR industry.

We have 3 blades.

Our 3-blader has aloe.

Oh yeah? Well we have 4 now.

Screw that, here’s the 5th one, and it’s for precision =P

I think Gillette and Schick have taken it too far.

Even as I write this right now in Firefox, the Gillette Fusion tab (using flash, my favorite net technology) of my browser is talking to me about a breakthrough in technology. Technology? I know a guy who just paid $250 for a straight edge blade (old barber-shop style) to shave with. Why do we need a breakthrough in razor technology? I thought it was bad enough when we started putting triple-A batteries in em and let them vibrate against the shaving cream. Now we have a blade for precision. Procter & Gamble are driving me mad.

Well played by Nivea and Phillips! This ad hits the nail on the head.

I was watching TV the other night and saw a clever ad for the new 2006 Kia Sedona. In the ad, the viewer witnessed what their household (or daily lives) would be like if the brand new features of the family mini-van were part of it. Here’s an illustration of the features the new ad campaign is pushing (compliments of the official Sedona website)

• Roominess - Man throwing a kid’s birthday party in the house, decided to fold down his coffee table so they have more room to run around.
• Convenience - Woman approaches house with hands full, uses remote to open front door
• Safety - Boy goes back for a catch and almost runs into a jungle gym until the air bags deploy

Indeed clever, I can’t precisely remember what the punch line of the ad was though. Too bad more companies don’t stream their ads on their website.