Get Your Phil at Match.com
Let’s face it, personal ads have been plaguing the daily paper for years, decades, maybe even since Gutenberg got a little squid juice smeared on his overalls. Men seeking women, women seeking men, etc. It only makes sense that this medium known as the World Wide Web has since its inception, been faced with the same daunting influenza of dating sites. Now I don’t mean to sound cynical about personal ads, as I know people who have found great success and happiness through them. However, I find it amazing the amount of marketing these companies do, all with the promise of finding you your true love, for a low monthly fee. After all, subscription services are the true gold of the entrepreneur, right?
As I watch my occassional TV lately, I can’t help but notice the amount of commercials being broadcasted for popular online dating sites. Sure, each site has its own forte. eHarmony wants to find you your life long spouse. OKCupid will use its Harvard smarts to wow you with personality matching. But best of all, Match.com has Dr. Phil. Yes, that’s right–the man, the myth, the legend.
One associate of mine exclaimed, upon seeing Dr. Phil representing Match.com, “Oh yeah, now that’s gonna bring women to that site”. Thing is, they said that statement in a tone so facetious; I disagree with this remark. Dr. Phil will draw people to Match.com.
Here’s the game plan. You have been struggling to find that Mr. or Ms. Perfect. Do they really exist? Are you sick of hearing the line “it’s not you, it’s me”. Well Match.com is begging the question–maybe it is you! That’s right, and we’ve brought Dr. Phil on board to help you out. See, it’s time that you evaluate your mindset when it comes to dating, I don’t think you’re seeking the right things in a relationship. The doc is going to challenge you to MindFindBind™. Cue new conversion indicator, an online survey. That is the Find part, which comes after they condition your mind and help you to understand that you need to be in the right state to successfully accomplish a romantic relationship with another. What is the Bind? Well that can relate to some unmentionables; but Match.com is going for the chemistry angle, where you find that person you truly desire.
Will it work? Yes, I think so. Not to generalize, but I feel with the audience these sites tend to target, who’s not going to be up for gaining a little insight on why there relationships aren’t working. It’s obvious that Match.com cares about me as a customer. They even went ahead and consulted with Dr. Phil on why things aren’t working out right for me. Now that’s attention I can appreciate.
