I was watching TV the other night and saw a clever ad for the new 2006 Kia Sedona. In the ad, the viewer witnessed what their household (or daily lives) would be like if the brand new features of the family mini-van were part of it. Here’s an illustration of the features the new ad campaign is pushing (compliments of the official Sedona website)

• Roominess - Man throwing a kid’s birthday party in the house, decided to fold down his coffee table so they have more room to run around.
• Convenience - Woman approaches house with hands full, uses remote to open front door
• Safety - Boy goes back for a catch and almost runs into a jungle gym until the air bags deploy

Indeed clever, I can’t precisely remember what the punch line of the ad was though. Too bad more companies don’t stream their ads on their website.

This entry was posted on Tuesday, February 14th, 2006 at 6:24 pm and is filed under general. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.