the .blog of Sean Sullivan

With the latest version of Internet Explorer in beta preview, Mozilla better watch its toes. A lot of the features that make Firefox great are in jeopardy of being compromoised in the latest version of Microsoft’s staple browser. IE7 boasts a built in RSS feed sidebar and tab browsing. I love my RSS plug-in called Sage that I use with Firefox. The tab-browsing is something that led me to Firefox and I could never use a browser without it.

Gmail offers over 2 gigs of disk space to each of its users. Do the average person need 2 gigs of disk space for their email? NO. So why bring it up? Because it is part of the reason Gmail has spread like wildfire. People talked about it. People mentioned it to their friends. If you can take your product and get somebody to say to their friend:

“Hey have you heard of this new product [blank] that does this?”

then chances are you having something that could really sell. Something different that’s worth talking about.

Be different.

BTW, if you would like an invite to Gmail, let me know, I have quite a few available.

A lot of people probably don’t think of a virus as a good thing, especially when it comes to business. Viruses are usually the things that keep your IT department on the run, scratching their heads, and keeps Symantec’s wallet full. However, if your marketing department can keep their hard drives virus-free, and take some of that infectious flavor to their schemeing and strategies, sales can grow as a result.

Viral marketing, infectious word-of-mouth, is a type of product promotion I love to talk about. It’s so amazing how just creating a little buzz with something out of the ordinary can increase interest in your business and products.

One of the best ways to increase your word of mouth in an online presence is utilizing a “Tell A Friend” feature. A lot of e-commerce sites will implement this strategy to make it easy for visitors to drop in the email addresses of their friends to be notified of this new craze, something maybe their friends haven’t seen or heard of yet.

FontFeed has this great article about the fonts that are being used by Web 2.0 sites and companies for their logos. These logos and sites, if you have noticed, used a little bit bigger, straightforward, cheery design methods for their identities.

Interesting how so many of them use the same fonts for their design. Very simplistic. Clean. Fresh. I like it!