A lot of people probably don’t think of a virus as a good thing, especially when it comes to business. Viruses are usually the things that keep your IT department on the run, scratching their heads, and keeps Symantec’s wallet full. However, if your marketing department can keep their hard drives virus-free, and take some of that infectious flavor to their schemeing and strategies, sales can grow as a result.

Viral marketing, infectious word-of-mouth, is a type of product promotion I love to talk about. It’s so amazing how just creating a little buzz with something out of the ordinary can increase interest in your business and products.

One of the best ways to increase your word of mouth in an online presence is utilizing a “Tell A Friend” feature. A lot of e-commerce sites will implement this strategy to make it easy for visitors to drop in the email addresses of their friends to be notified of this new craze, something maybe their friends haven’t seen or heard of yet.