Gmail offers over 2 gigs of disk space to each of its users. Do the average person need 2 gigs of disk space for their email? NO. So why bring it up? Because it is part of the reason Gmail has spread like wildfire. People talked about it. People mentioned it to their friends. If you can take your product and get somebody to say to their friend:

“Hey have you heard of this new product [blank] that does this?”

then chances are you having something that could really sell. Something different that’s worth talking about.

Be different.

BTW, if you would like an invite to Gmail, let me know, I have quite a few available.

This entry was posted on Sunday, March 12th, 2006 at 12:04 pm and is filed under general. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.