When I moved out here to Oregon, I had to find a new bank at which I could conduct transactions locally. I was referred to Key Bank, which happens to be a fairly large institution (not one I was familiar with before moving out West). If you’ll notice, the trend with most banks these days is to provide a free gift to you when you sign up for a new checking account. Good practice and something to brighten up your day. Now as with most banks, Key also provides an online banking solution, which is indeed very useful because I like to be able to check my balance at any time of day if need be.
Where this all comes together is when I signed up for my new checking account I received no gift, yes a handshake and a smile, which would usually suffice. However, now everytime I goto their website to login to my account to do a little online banking I get taunted by this huge banner stating “Open a checking account. Get a free Ipod nano!“. I signed up for my account at the end of May, (two and a half months ago) I’m not sure how long they’ve been running this promotion, but do you think the right thing to do would be to give me a nice little Ipod nano to say thanks for your patronage?
I will beg the question, how should a business handle a customer such as myself who raises this question? The only reason I bring the subject up is I have seen companies/businesses handle a customer’s request such as this differently in the past. I emailed them and we’ll see what they say…
[edit: This post was originally published 8/13/06 at 12:00 PM PST]